Hungarian FMCG-market still stagnating

In Hungary, the market of FMCG-products is still not blooming: we do not yet spend more on fast moving consumer goods than we did last year, whereas on the other hand the money spent on clothes, travelling and culture is significantly less than in the previous year – GfK Hungary's new survey claims.

The FMCG-market is not making any progress despite the fact that households are making more money than they did last year. However, this rise is not reflected by the geeral traffic of retailers, due to the fact that the expense-structure of households went through a significant change: now citizens seems to spend the vast majority of their income on credit paybacks and savings. Customers are still searching for the best price-value combination, and flyers listing special offers are still incredibly popular.

According to GFK's survey which was carried out by interviewing 2000 households, the rise is to take place in the next to years.