Hungarian companies are focusing on stability and preparing for growth

This article is available for reading in Trade magazin 2025/8-9.

The current turbulent economic conditions are prompting caution across the region, which is particularly true in Hungary. Most domestic entrepreneurs said market uncertainties could hamper their investment plans. Hungarians are therefore less likely than their neighbours to take out loans or seek government support. This caution is also reflected in growth plans, as business owners across the whole of Central, Eastern and Southern Europe are currently focusing on developments that deliver immediate results. Hungarian respondents would primarily spend the next twelve months on purchasing new machinery or upgrading existing equipment, as well as updating and replacing their IT systems (54%). Only a fraction of domestic companies are planning layoffs in the next twelve months, which gives cause for optimism.