Kifli.hu stably fulfills over two hundred thousand orders per month

In 2024, Kifli.hu’s total number of orders will exceed the previous year by more than a quarter: after last year’s 1.8 million, the online supermarket is expected to close this year with 2.3 million purchases. At the end of the first week of December, this indicator was already at 2.15 million.

The number of Kifli.hu customers now represents more people than the entire population of Győr. By the end of the year, this figure is expected to be around 140-145 thousand, about a fifth higher than in 2023, with nearly 30 percent of them being new customers joining this year. The development of traffic is well indicated by the fact that since September 2024, Kifli.hu has surpassed the 195,000 monthly order number of the 2023 Christmas season – which rose to an unprecedented height at the time – every month.

“It is unparalleled in Hungarian e-FMCG that a company is able to consistently fulfill over 200,000 monthly orders. Customers are becoming more aware, and organic and specialty foods are increasingly important in sales, which can be clearly seen in the Kifli.hu selection. High-quality private label products are also in demand, of which Dacello’s processed meat products and Miil’s milk and dairy products are the best known, but Kitchin’s pasta and canned goods, as well as Moddia’s paper goods and diapers are also performing better,”

– said Rita Szalma, commercial director of Kifli.hu.

On the top list of products, the banana fritter has the highest sales value, the nostalgia croissant has the highest number of units sold, and the Hungarian snake cucumber won the gold medal in the category ordered by the most customers. At Kifli.hu, the average basket value is three times the amount typical in offline, i.e. traditional stores: it exceeds 26 thousand forints. The largest single purchase in this year’s autumn-winter season – until the beginning of December – was a basket worth over 600 thousand forints.