Stable place in the top 20 and two-digit growth

Ice cream value sales were up 19 percent in February 2012-January 2013 if compared with the base period; in volume sales the Nielsen Retail Index registered plus 11 percent.

The size of the market was above HUF 23 billion. Hot weather and innovations were driving growth. Sales kept concentrating: 50m² and smaller shops and hypermarkets lost 1 percentage point from their share, while the 401-2,500m² channel acquired 2 percentage points. (Data doesn’t include ice cream sales by Horeca and seasonal units.)