A stable yoghurt market with strong manufacturer brands

Manufacturer brands strengthened their position in yoghurt retail sales: they improved by 1 percentage points in value (reaching an annual HUF 29 billion) and by 3 in volume against private labels in the March 2009-February 2010 period – we learn from the Nielsen Retail Index. Yoghurt is in the top 10 of the 90 food categories measured by Nielsen. Fruit yoghurt prices decreased by 9 Forints and were at HUF 526/litre. Private labels’ share fell by 1 percent to 10. In the plain yoghurt category their share was up by 3 percent at 18 (in value) – the average price was down 22 Forints at HUF 533/litre.