Sportswear beside canned food

The largest sportswear brands open toward the supermarkets. Previously, the runway collections, or the B-class products were marketed in these places, now the latest sportswear trends will also appear among the household chenmicals and canned food.

According to Neil Saunders, expert of the British Verdict Research market research company; the leading sportswear brands nowadays simply can not afford to ignore the commercial "routes" through which 72 percent of the consumers can access the products this way (this number is valid in Great Britain, but the EU countries, we find similar proportions) – reports penzcentrum.hu.