Top level cleaning

According to Dalma Kiss, trade marketing manager of Unilever, sales in the chemical cleaner category have been growing in 2014. As for the various sub-categories, wet wipes, sprays and toilet rim block sales have been increasing the fastest, which suggests that convenient and rapid cleaning is more and more important for consumers. Edit Oláh, marketing manager with Freudenberg Household Products Bt. shared similar experiences with us, and talked about the success of the Vileda Virobi robotic mop and automatic vacuum cleaner Vileda Cleaning Robot. Vileda’s Easy Wring&Clean mop and bucket set is also very popular. Hungarian women are considering the price-value ratio when buying cleaning products and tools. Vileda’s latest products are manufactured using special material such as microfibres or silver chloride, which make cleaning more effective. Vileda Hungary’s Facebook page is an important place for women, where they can recommend products to each other and exchange ideas – the company knows that there is nothing like word-of-mouth propaganda. Vileda puts a special antibacterial sponge on the market for the autumn cleaning season, made from natural cellulose, called Glitzi Universal Kitchen Sponge. Vileda Style is a new universal broom, the perfect solution in dry floor cleaning. The company pays special attention to promotions as well: their best-selling product, Vileda Supermocio Soft mop with Supermop bucket is advertised on 150 billboards throughout September. Bionur cleaning products appeared in the Hungarian market in the last six months. Mariann Tánczosné Moór, sales manager of Rosmarin Zrt. told Trade magazin that by introducing the new brand they try to serve the needs of environmentally conscious consumers, offering them wallet-friendly Hungarian products. These are made from natural raw material using environmental technology. Bionur products have also earned the EU Ecolabel certification. From their products the EU Ecolabel Scrubbing stone cleans and polishes in one go, while the EU Ecolabel Universal cleaning gel removes all types of stains and can even be used for colour clothing. The product sizes they use are unique: the company believes that it really matters how easy it is to take home a product and how much space it needs for storing at home. AMSA Hygiene Products Kft. distributes hygiene products for food industry manufacturers. Owner and marketing director Lívia Antal told us that they started distributing Salmon Hygiene Technology equipment two years ago in Hungary. It is very important in food and beverage production to use colour coded cleaning equipment in various parts of the production facility, in order to reduce the possibility of cross-contamination. Salmon hygiene equipment is available in 9 different colours. The company’s experience is that demand for such hygiene equipment increases when the date of the audit conducted by the manufactured products’ distributors approaches