Persil’s campaign attracts attention with the help of a special football goal

By: Trademagazin Date: 2024. 07. 18. 11:22

This summer, sport plays the main role. Along these lines, Persil’s large-scale charity campaign brings “pure joy” to disadvantaged children who, due to the lack of suitable sports equipment, cannot experience the experience of free sports. As part of the campaign, Persil also placed a small-field soccer goal with a special molino in Budapest, the purpose of which is to show everyone how difficult it is to kick a goal from a disadvantage.

Persil is launching its charity campaign for the third year, the goal of which is to help where it is most needed. Therefore, during the 2024 campaign, in addition to providing clean clothes, Persil also supports children’s sports, so that in addition to their physical health, their community spirit can also be strengthened. In many places, however, not even the most basic tools are available for this, so this year Persil is providing new equipment to the civic sports associations dealing with children in four disadvantaged small towns.

In order to draw attention to the situation of children living in extreme poverty, the company installed a small-field soccer goal as part of the campaign in Budapest Garden, a popular venue in the capital. The fun and interactive experience of the target shooting game was included in the most important message of the campaign communication: for children living in extreme poverty, you don’t have to shoot at an “empty goal” at all. The molino placed on the device makes it very difficult to score goals – just like getting along in life, it is the disadvantage that these children have to overcome every day. Passers-by can see the soccer goal installation at the site until the end of July, i.e. until the end of the campaign.