Spar, Pick, Coca-Cola – authenticity, recognition, responsibility

By: trademagazin Date: 2010. 11. 18. 16:14

According to the results of the second annual survey of B & P Braun & Partners Reputation Rating; The reputation of food companies in each of the five dimensions proved to be better, than the representatives of the retail sector.

The Spar performed extremely well in the field of authenticity and emotional closeness. Among the participants of the two sectors Coca-Cola became the best in the fields of leadership and corporate citizenship, while Pick became the first in the field of reputation – reports privatbankar.hu.

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