SPAR: thoughtful flyer edition, in the spirit of sustainability

By: trademagazin Date: 2010. 06. 09. 00:01

SPAR Hungary Ltd. in the spirit of sustainable development has taken environmental measures, over its flyers in May 2010.

The company reduced the size of its weekly INTERSPAR leaflets. As the result of the measures, during the production process much less paper and ink will be used. The change in the size of leaflet also brings huge annual savings: annual 14.5 million square meters less paper will be necessary, meaning 800 tonnes less paper. The amount of ink used for printing decreased by 120 tons.