The Hungarian beer market increases again

The decline of the domestic beer market lasting since 2006 seems to be reversed: last year sales grew by 3.8 percent. The Association of Hungarian Brewers explains the good results in its annual report with the favorable weather, the introduction of innovative new products and solutions, as well as the rational excise duty burden in the last season.

The document notes that last year, an overall 3.8 percent increase occurred on the Hungarian beer market, that ended the continuous decline of the last five years. On the basis of these results, it seems that the brewers have successfully adapted to the changed market environment caused by the economic crisis and to the changing domestic beer consumption habits. Last year, 98 percent of the sales came from own production, so the role of imports in the domestic beer consumption was negligible.