Beer Association: beer consumption in Hungary decreased last year

By: Trademagazin Date: 2024. 01. 22. 12:12

Last year, domestic beer consumption fell by 10 percent, from 6.006 million hectoliters in 2022 to 5.4 million hectoliters, despite a significant decrease in imports and an increase in the proportion of domestic products, Sándor Kántor, director of the Association of Hungarian Brewers, told MTI.

Based on the combined data of the five most important beer producers present in Hungary (Borsodi Sörgyár Kft., Carlsberg Hungary Kft., Dreher Sörgyárak Zrt., Heineken Hungária Zrt. and the largest small-scale brewery participating in the data analysis, Pécsi Sörfőzde Zrt.), imports are 28 percent , decreased from 886 thousand hectoliters to 640 thousand hectoliters. Exports also decreased, by 16 percent to 375,000 hectoliters.

The director of the beer association highlighted that as a result of the technological and product development programs of the companies, which have been carried out for years and have been implemented with investments of several billions, the share of turnover of domestically produced beers has increased: in 2023, the sales of the five largest Hungarian producers reached 88 percent. Domestic production thus decreased by less than eight percent, from 5.567 million hectoliters in 2022 to 5.135 million hectoliters.