Heineken Acquires Brewery in Nord Africa

The current growth of the Algerian beer market is approximately 10% per year, per capita consumption is 3.2 litres.

 Heineken acquires Tango sarl from the Group Mehri. The company employs 350 staff and operates a modern brewing facility in Rouiba, 30 km from Algiers, the capital of Algeria. The brewery has been operational since 2001 and has a production capacity of 750,000 hectolitres. The brand portfolio consists of the leading national mainstream beer brand Tango, and two brands in the economy segment, Samba and Fiesta. The combined volume of the acquired brands and Heineken totals 140,000 hectolitres. The Heineken brand, currently imported, will be brewed in Algeria from 2008. The acquisition price has not been disclosed.