Value-crushing competition continues on the beer market

In 2010 more than three quarters of Hungarian households bought beer. Almost all of them purchased some kind of branded product, but at the same time nearly half of the category’s buyers also bought private label products. Total volume sales fell by 3 percent and value sales were down 6 percent. Competition forced manufacturer brands to decrease their prices by about 5 percent on average, while private labels increased prices by 3 percent.