Beer is on top of promotional products’ ranking

Nielsen analyses promotional sales in fifteen food categories in hyper- and supermarkets. Altogether 44 percent of category sales (in value) were realised in promotion in the first half of 2010 – 2 percentage points more than in the first six months of 2009. Beer sales in promotion had the highest share, 61 percent. As for the efficiency of promotions: on average 55 percent of promotional sales can be considered extra turnover in the fifteen categories examined – beer is on top of the list in efficiency too, with a 74-percent performance.