Promotion of the year 2010, gold medal: Soproni – Drawing the perfect glass of beer

Soproni started this activity early 2010, when the beer market, the HORECA channel and draught beer sales started declining dangerously. The major goal was improving the reputation of draught beer and teaching bar staff how to draw the perfect glass of beer. At the same time a promotion called ‘2 million presents’ was also launched, with 4 Ford Fiestas and lots of draught beer as prizes. The 56-percent ratio of bottle cap return and 1.2 million happy winners show how successful the promotion was. During the promotion Soproni took the leading market position in both the mainstream segment and on the total market