Kellogg harvests better-for-you Pringles

By: Trademagazin editor Date: 2023. 06. 29. 09:27

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The company debuted Pringles Harvest Blends, which include blended multigrain and sweet potato ingredients — a first for the snack brand. The Pringles are available in four flavors, two of which feature sweet potato: Farmhouse Cheddar, Homestyle Ranch, Sweet Potato Sea Salt and Sweet Potato Smoky BBQ.

Pringles® Creates New Collection With Two Star Ingredients For A Deliciously Complex Tasting Experience

The launch follows the brand’s 2020 debut of Pringles Scorchin’ — a lineup of spicier alternatives of its classic flavors including BBQ and Sour Cream & Onion — in expanding the varieties of the chips.

With a multigrain Pringles option, Kellogg is following consumer trends for greater nutritional benefits in snacks. The global better-for-you snacks market is projected to increase at a compound annual growth rate of 6.5% until 2032, when it could be worth $70 billion, according to Future Market Insights.

Kellogg is heavily investing in its biggest snack brands like Pringles and Cheez-It as it spins off its snacking division into Kellanova, which current Kellogg CEO Steve Cahillane will lead. A large majority of the company’s overall sales — 80% in 2021 — come from its snacking segment.

Last year, Cahillane said at a Wall Street conference that the snacking business will be buoyed by its “world-class portfolio” of brands and continue to drive growth in the category, which is dominated by snacking giants like PepsiCo and Mondelēz International.

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