Unilever suspension cost a lot for Delhaize Group

Customers are dependent on certain brands and they have carefully selected those they want.

 Delhaize Group in Belgium is losing
market share to its competitors due to its decision to suspend most
of its orders with Unilever because they could not reach an agreement
on prices. Delhaize has lost 31% of its customers to Carrefour and
Colruyt, ad agency Brandhome has reported. According to a survey with
3,500 respondents in Flanders, 19% of clients of Delhaize regret the
decision of the Belgian group.