Heinz unveils zero-sugar and salt ketchup

The condiments and canned foods brand created the product to meet demand, following consumer requests for healthier alternatives.

It joins a growing number of food and drink manufacturers in the UK cutting down on salt and sugar, with data from the Food and Drink Federation (FDF) showing that UK brands are investing in healthier options.

In a recent survey conducted by MMR for Heinz, British consumers expressed that healthier food products with reduced salt and sugar were their top influencing factor when choosing food and beverages.

Alexandra Bayet, Head of Innovation for Tomato Ketchup, Europe, said: “Consumers expect ‘Zero’ products to fall flat on flavour – because ‘Zero’ often means ‘less’.

“We wanted to turn that on its head and create a ketchup that’s all about more of what you love, even with fewer ingredients. Developed using our 150-year sauce know-how, taste expertise and containing 35% more sun-ripened tomatoes, grown especially for Heinz, our new Heinz Zero Added Sugar & Salt Tomato Ketchup delivers a bold, satisfying taste that lives up to the standard set by our iconic original.”

Heinz used a new formula that delivers a richer flavour, according to the brand. The new product has received a positive response, with 9 out of 10 surveyed respondents stating the new ketchup met their quality expectations.

The brand has been pushing towards expanding its range of products, previously calling on the public for new baked beans flavour suggestions in February.