Lidl launches Singer sewing machine sale: the star product arrives for under 40 thousand forints

The sewing machine with automatic straight buttonhole sewing, It comes with 12 stitch types and several accessories, so Lidl is targeting customers looking for entry-level devices that offer more serious functionality. The product may be particularly attractive to those who are just starting out in hobby sewing or those interested in creative activities at home.

As part of the sale, a Singer manual sewing machine will also be available, which is battery-operated, compact, and recommended for quick repairs, priced at 3,999 forints. In addition, the offer includes a Crelando sewing set with universal hand tools and threads for 1,999 forints, as well as several sewing bags and wheeled sewing bags for transporting sewing machines and accessories, at a special price of for 5,999 forints.

Lidl is not the first to build on the appeal of the Singer brand name:

• In November 2025, a sewing machine was also offered for 39,999 forints,

• in the spring of 2025, it was priced at 59,999 forints,

• in the fall of 2024, the product was released for 49,999 forints in the specials magazine.

This shows that the discount chain is consciously using the prestige of the legendary brand to strengthen the non-food specials segment, especially in the seasonally rising market of creative and DIY products.

From a commercial point of view, the promotion fits well into the trend that discount chains are placing increasing emphasis on the periodic display of well-known brands with a strong price position, with which they not only generate turnover, but also attract new target groups to the stores. The Singer sewing machine’s discounted price is expected to generate significant interest, especially among creative hobbyists and price-sensitive buyers.