“The Smurfs” action became the most successful promotion of the year

At the annual contest of Trade Magazin, the producers, traders and agencies implementing promotions of the FMCG sector could compete for “The most successful promotion of the year” title.

SPAR’s "The Smurfs" promotion was selected as the gold medalist of the Trade Category.
The jury highlighted the professional and complex communication built around the smurfs, with its novelty, family-friendly approach and its original and fun atmosphere – where the inhabitants of the smurf world appeared in the shops and homes in Hungary.