Ingredients that guarantee success

Housewives prefer those baking ingredients that guarantee success, even if they cost more than other products. Eszter Varga, trade marketing and category manager of Dr. Oetker Hungary told that the company’s comfortable and reliable products (Dr. Oetker Vanilla Sugar, Baking Powder, Dry Yeast, Dr. Oetker Pudding Mixes, etc.) target this group of consumers. She added that in the winter holiday season the category of cake decorating products is developing well. This autumn-winter one of the company’s new products will be Dr. Oetker Original Chocolate-Rum Pudding.

Well-known and popular product range Dr. Oetker Cake Cream welcomes a new, 5th product, Chocolate-Hazelnut Cake Cream. Dr. Oetker also keeps adding new products to its cake decoration assortment, for instance this Christmas will bring the debut of Dr. Oetker Dark Chocolate Plate, Chocolate Zebra Roletti, and Decor Gel Pen Glitter. To those who are looking for instant solutions – either in the holiday period or on any weekday in the kitchen – Dr. Oetker offers cooled Dr. Oetker Fresh oven-ready Puff Pastry. By using this product delicious sweet and salty pastry can be made quickly any time.

Renáta Kamocsai, marketing manager of Ed.Haas Hungaria Kft. spoke to our magazine about the decreasing importance of private label products and the growing popularity of multipack offers. Demand is growing for convenience and allergen-free products. Behind the latter trend we find the fact that there are more and more consumers suffering from gluten sensitivity. It also helps the baking ingredient category that home cooking and baking is increasingly trendy among young people. The main driving force behind the company’s innovation activity is that allergen-free products need to offer the same flavour experience as the normal version. What is more, they should also be available at the same price.