Privát Card’s successful debut

By: Trademagazin editor Date: 2024. 06. 07. 11:11

For Kerekes Kft.’s Privát store network the biggest event of 2023 was the launch of the loyalty card scheme in July.

This article is available for reading in Trade magazin 2024/6-7

Zsolt Novák
commercial director
Kerekes

“By the time of the launch, all 200 stores in our network had the necessary technological background”,

informed Zsolt Novák, commercial director of the Privát chain.

In less than one year the number of loyalty card holders reached 140,000, with an average of 500,000 transactions per month. Privát has realised bigger growth than other retail channels in the last period, which they believe was also helped by the loyalty card system – in addition to the strong network expansion. The next steps will include further development of the system and standardisation of the IT infrastructure. //