Privát Card’s successful debut

“By the time of the launch, all 200 stores in our network had the necessary technological background”,

informed Zsolt Novák, commercial director of the Privát chain.

In less than one year the number of loyalty card holders reached 140,000, with an average of 500,000 transactions per month. Privát has realised bigger growth than other retail channels in the last period, which they believe was also helped by the loyalty card system – in addition to the strong network expansion. The next steps will include further development of the system and standardisation of the IT infrastructure. //