Successful cooperation between Bitburger and UEFA Euro 2024

Bitburger’s partnership with UEFA Euro 2024 has exceeded expectations. The beer brand was present in more than 90 large areas – the ten Euro 2024 stadiums, hospitality venues and fan zones – during the tournament. Bitburger experienced strong demand for its products despite the closure or short opening hours of the fan zones owing to bad weather.

This article is available for reading in Trade magazin 2024/8-9