Successful MasterCard campaign

By: trademagazin Date: 2010. 02. 25. 00:03

MasterCard's first national campaign to promote card acceptance completed successfully – announced Gauder Milán, the business manager of MasterCard Europe, responsible for Hungary, Slovenia, and Croatia.

During the program, that was completed at the end of 2009, business card acceptance was made available in 3900 new stores.
"We are proud of this result, because we have achieved the target mostly in small shops in Budapest with moderate traffic, where there was no opportunity to card use. In addition, the global economic crisis also made difficult to persuade the traders"- highlighted Gauder Milán – reports Világgazdaság Online.





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