Reverse vending machines are successful in Iceland stores

In five Iceland stores the retailer has recycled more than 1 million plastic bottles since May 2018 via five reverse vending machines.

The machines issue 10-penny vouchers to shoppers in exchange for the plastic bottles. Two thirds of shoppers used the machines because of environmental concerns and two thirds of them used the machines at least once a week. Iceland is now looking for support from the government to introduce the vending machines to all 950 stores.