Signature 40: Nearly 900 recommendations were received, the tender is closed

By: Trademagazin Date: 2023. 08. 23. 14:55

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This year, the main role of operational specialists is again in the Signature 40 initiative: nominations can be made until August 27, i.e. until now, they are looking for the best brand managers of the year. So far, nearly 900 recommendations have been received for the operative specialists behind successful campaigns and projects, working directly below the decision-making level.

The Signature 40 initiative, a list gathering and evaluating top trade and brand managers as well as communication specialists, has reached the last days of the application period.

The initiative was launched in 2022 by two advertising professionals, Márton Nagy and Ádám Vaszary. The top lists and awards recognizing marketing communication specialists mostly evaluate senior managers of large companies, even though behind every successful marketing communication campaign there is also a good operational specialist. They are the ones who manage the company’s strategy and goals at the level of implementation, and move the circle of agencies that serve them.