Shell Hungary x Peroni Nastro Azzurro 0.0% – Box Street Experience Week

The event is a meeting of three global brands, aiming to elevate both fan and consumer experiences to the highest possible level.

Shell Hungary and Peroni Nastro Azzurro 0.0% bring the experience of the Scuderia Ferrari HP Formula 1 team’s pit lane to downtown Budapest. The Experience Week pays tribute to the 75-year technological partnership between Shell and Scuderia Ferrari HP and celebrates Shell’s 100-year presence in Hungary. The event is also tied to the two-year collaboration between Scuderia Ferrari HP and Peroni Nastro Azzurro 0.0%, which brings Italian lifestyle and premium experiences closer to the public. Visitors can see the 2025 replica of the Scuderia Ferrari HP race car up close and try out two simulators to feel what it’s like to drive a Formula 1 car – just like Scuderia Ferrari HP drivers Charles Leclerc and Lewis Hamilton.

The Pit Lane Experience Week is open from July 28 to August 3, 2025, featuring the following attractions:

• Simulator and reflex game
• Remote-controlled race car track and tire change activity
• Scuderia Ferrari HP’s 2025 replica car
• Shell V-Power activation point
• Peroni Nastro Azzurro 0.0% bar – with product tastings
• Roundtable talk on July 28 with Zoltán Szujó, motorsport commentator, and Dániel Nagy, racing driver and automotive influencer – with an opportunity for the audience to ask questions.

75 years of motorsport partnership

This year marks the 75th anniversary of the Shell–Scuderia Ferrari HP partnership – one of the longest and most successful technological collaborations in Formula 1 history. Their joint efforts have led to innovations in high-performance fuels and lubricants that prove themselves not only on the track but in everyday mobility. For instance, the Shell V-Power product line is based on the same principles used in Ferrari race cars: performance, efficiency, and engine protection. In recent years, the partnership has expanded into new dimensions, including EV charging, EV fluid development, and the application of renewable energy sources – all contributing to reducing carbon emissions.

100 years on the road together

This anniversary is particularly significant for Shell, as it not only celebrates the Ferrari partnership but also marks its 100th year in Hungary. Held during the Hungarian Grand Prix week, the Experience Week brings motorsport passion closer to fans while showcasing how Shell blends tradition with forward-looking technologies and sustainability initiatives – including innovation, community engagement, and the future of mobility. A milestone in Shell’s Hungarian story was the 2000 launch of Shell V-Power Racing fuel, making Hungary the first country to introduce it – underscoring the local market’s role in Shell’s innovations.

Where premium experience meets passion

With a shared spirit of Italian passion and style, Peroni Nastro Azzurro 0.0% and Scuderia Ferrari HP celebrate nearly two years of collaboration. Their goal is to bring the thrill of racing closer to fans around the world. Globally, less than one-fifth of motorsport fans have attended a race in person in recent years – making this multisensory experience especially memorable as it recreates the energy of F1 racing and pit lane life in Budapest. We believe that inner fire, passion, and living in the moment are all hallmarks of Italian temperament – and they will all come to life during this Formula 1–themed Experience Week. The flavor experience will be provided by Peroni Nastro Azzurro 0.0%, allowing visitors to enjoy every moment freely, safely, and