Penny Germany rolls out Scan and Go to 100 stores

Penny, Rewe’s discount banner, has rolled out its Scan and Go app at 100 stores on 29 June. This is part of the retailer’s recent strategy to enhance its model and enable a more frictionless, in-store customer journey.

The new solution aims at easing and accelerating the payment process, usually a point of friction at discounters. Penny is the first discounter in Germany to launch a scan, pay and go solution.

When entering the store, shoppers need to scan a QR code with the Scan and Go app to identify their location. They then start shopping. The app is very standard and enables them to scan all products, including fresh produce. Once they finish shopping, the app will generate a specific QR code to be scanned at a dedicated self-checkout, where shoppers can pay by card only.

IGD