Global cooperation by Samsung and Illy

By: trademagazin Date: 2014. 03. 11. 10:43

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According to a 22 January article in MarketingWeek (USA), Samsung and Italian coffee brand Illy signed an agreement of cooperation: Samsung tablets and other digital tools will be made available in Illy coffeehouses, while in Samsung stores Illy cafés will open. The flagship store of then initiative will be the Illy boutique café on London’s Regent Street.