Special fight against the pink tax – Video of the day

In a new video released by Burger King, female guests are charged $3.09 for a box of the company’s chicken fries while male guests are charged $1.69. Chick Fries are identical to the restaurant’s traditional chicken fries, other than the pink box the Chick fries come in.
The stunt was the company’s attempt to call attention to the “Pink Tax,” or when the “female” version of products costs more than the “male” version.

“Burger King restaurants welcome everyone, and we see Pink Tax as extremely unfair,” said Christopher Finazzo, president of North America for the Burger King brand.