A.S. WATSON launches private label in Marionnaud

The move represents a further extension of the Watsons brand in Europe, after the first Watsons Your Personal Store in the region opened in Slovenia in 2006.

AS Watson’s Marionnaud perfumeries in
Switzerland, Austria, Spain and Italy have recently started to stock
the AS Watson private label products. To appeal to younger customers,
Marionnaud selected a range of bath, shampoo and body-care toiletries
from Watsons’ popular Olive, Papaya & Mango, Green Tea and Aloe
Vera lines. The product launches were enhanced by instore promotions,
publicity campaigns, CRM and media advertising, and reportedly
succeeded in attracting many new customers to the stores.