Flying their own flags, Part 2

Wine is not a characteristic element in the system of private label products, but Tesco pays special attention to shaping this product selection. The chain’s Hungarian experts select Hungarian private label wines, while the 3-times bigger international selection is picked by an international group of experts – Viktor Bónizs of Tesco-Global Áruházak Zrt. informs us. In line with this, Tesco’ private label wine selection represents an international taste and consists only of dry wines. Private labels make up for 10 percent of Tesco’s annual wine sales of HUF 10 billion. They are sold in the under HUF 500, the HUF 500-700 and the HUF 700-1,000 price categories. Tesco uses “benchmark wines” to decide which private label wines make it into a category. Their private label wines are named after grape varieties or wine regions.