Trademagazin > News and articles > Company and Personal News > Tesco’s own radio station launched in their stores
Tesco’s own radio station launched in their stores
Using Mood Media’s concept Tesco launched its new, private satellite radio station in Hungarian stores. The new radio offers Tesco the chance to broadcast music, its own messages and advertisements. Professional DJs selected the musical repertoire of pop songs targeted at the 16-55 age group.
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