Tesco stops the distribution of Tesco Value in Britain

According to recent British newspaper sources, Tesco stops the distribution of Tesco Value in Great Britain.

According to the This is Money website, Tesco stops the distribution of Tesco Value after 20 years. This step is only affects Britain, there is no information about that other countries would follow the example.

The chain introduced the now worldwide known blue and white brand logo of Value in 1993  which labelled Tesco’s low-priced private products. The Value now completely disappears from the shelves, replaced by a new, more modern, brand and design; the Everyday Value. In the colors of the new trademark, pale pink and will orange dominate. (Orosz Márton, penzcentrum.hu)