Lidl privat label brands in the Netherlands and Sweden
Fairglobe consists of the six products: bananas, coffee, tea, juice, chocolate bars and cane sugar.
Lidl is also increasing its promotion and new products development
in Italy, where the company teamed up with a well-known TV chef and presenter,
Cesare Marretti, to promote recipes with Lidl products. The recipes can be
downloaded from the Internet. In Germany, Lidl has launched a range of baby
nappies under the new toujours brand. The products feature a flexible
'feel-free stretch' clasp, micro-pores, a moisture indicator and non-irritant
materials with added extracts from tea leaves.
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