Coop Switzerland Launches Private-Label Sustainable Toothbrush

Coop Switzerland has launched a new line of own-brand toothbrushes made of renewable raw materials, branded as Naturaline.

The product is available in soft and medium versions.

The handle of the toothbrush is made of FSC-certified Swiss beech wood, while the head is made of bio-plastic.

The bristles are made of a special material extracted from castor and the product is packaged in recycled cardboard boxes.

In Switzerland alone, around 500 tonnes of plastics are used in manufacturing conventional toothbrushes, Coop said.

ESM