Own branded products: 165 billion HUF in the first half of the year

Almost every fourth forint was spent on the own branded products of the chains.

During the first half of the year, own branded products reached 165 billion HUF turnover in the food trade. This is 2 percent less, compared to the first six month of the previous year – states Nielsen market research company.
It is noteworthy that according to almost half of the respondents; while the own branded ptroducts are cheaper, but the brands of the leading manufacturers more worth their price.