Online shopping has become routine, Kifli.hu set records in 2025

Kifli.hu was launched six years ago, during which time hundreds of thousands of customers have made convenient online shopping a part of their everyday lives, as shown by the fact that the online supermarket reached its 10 millionth order in December 2025. On the occasion of the birthday, we are taking a look at Kifli’s interesting facts from last year.

The largest order in 2025 was gross 1,064,416 forints, primarily containing premium chocolates, holiday sweets, champagne and delicatessen products. The other extreme was an order worth 200 forints (there was one apple in the basket), made possible by the Kifli Xtra loyalty program, which clearly shows that customers can easily make not only complete purchases on Kifli.hu, but also smaller, targeted purchases, even the most everyday items.

Regular use is best illustrated by the data of the user who placed 798 orders in 2025, worth more than 14 million forints in total. In terms of turnover, the pre-Christmas period proved to be the strongest last year. On December 23, 17,263 orders were received by Kifli in a single day, which is not only a record for 2025, but also indicates that online shopping has become a routine task for more and more people. December was also the busiest month of the year, with a total of 317,596 orders delivered by couriers.

“Last year’s data also shows that online shopping is no longer an alternative, but has become a default solution in many households, a natural, convenient part of everyday life. Behind the outstanding data lie everyday situations and expectations: fast delivery, reliable quality, freshness and an uncompromising selection,” said Szilveszter Sasvári, Head of Marketing at Kifli.hu.

Among the most popular products, the top-ranking is the nostalgia kifli, which was ordered in more than 1 million pieces in 2025. The list is topped by staple foods: natural Caesar rolls and 1.5% UHT milk were also sold in hundreds of thousands. A record was also set in delivery: in 2025, the fastest time from the time of delivery was 57 minutes, counting from the time of delivery, the order reached the customer from the new, automated warehouse in Biatorbágy, and on one of the busiest days.

After six years, the goal of the developments at Kifli.hu is nothing other than to make shopping even easier for families, so that they can spend the freed up time on the most important things. The expansion of the service, the broadening of the private label and fresh food product range, and the customer programs offering numerous benefits aim to make Kifli.hu a reliable choice in everyday life – whether it is a small or a full shopping trip.