J.Lo launches RTD Margarita

Delola Light Margarita (PRNewsfoto/House Of Delola)

Lopez founded Delola Cocktails in April 2023, alongside Benny Medina, Ken Austin and Jenna Fagnan – the name comes from a nickname she has. The previously launched drinks in the line include the Bella Berry, Paloma Rosa, and L’Orange Spritz.

The 12.5% ABV RTD supposedly only has 125 calories per serving – the brand claims that a “classic” Margarita would have 220. A 750ml bottle of the Light Margarita has an RRP of US$19.99.

Mixologist Lynnette Marrero, who crafted the cocktail for Delola, said: “People today are more aware of the quality and ingredients in their drinks, and the fact that we’ve crafted mixology-level cocktails using natural ingredients is clearly resonating with consumers. We’re also committed to ensuring Delola Cocktails provide a ‘better-for-you’ option with lower ABV, lower sugar, and less calories in each serving than traditional cocktails.”

Jennifer Lopez with Delola Light Margarita (PRNewsfoto/House Of Delola)

Lopez, who also chairs the company, said of the new product: “The Delola Light Margarita is fresh and delicious with premium tequila and triple citrus notes. I think it’s the perfect ready-to-enjoy version of the most popular cocktail!”

It is a canny move to add a Margarita to the range – according to data from NielsenIQ, the concoction of lime juice and agave-based spirit is the US’ most popular cocktail, a position it has held consistently for some time.

The Drinks Business