Mushrooms in pink packaging available at Kifli.hu

By: Trademagazin Date: 2023. 10. 12. 09:55

For the third time this year, Kifli.hu participates in the October pink campaign, within the framework of which the Bio-Fungi company group supports the anti-breast cancer work of Szent Margit Hospital in Budapest and the SOTE Department of Internal Medicine and Oncology with the proceeds from the sale of cultivated mushroom products in pink packaging.

“With the help of the customers, we are participating in the campaign again this year and the Kiflis employees are also ordering the product, we are helping as much as we can. We feel that the campaign is so close to our heart that we even held a pink day in the office and we support the message with the picture taken about it.”

– said marketing director Katalin Fülöp.

In Hungary, nearly eight thousand new breast tumors are diagnosed every year, and since breast tumors detected at an early stage have a good chance of being cured, the focus is on prevention and the importance of screening tests. Every year in October, the company’s GoPink campaign draws attention to this with its pink-packaged mushroom products, which can be found in the Kifli.hu online supermarket’s offer throughout the month.