Rossmann Collaborates With SPAR Austria To Expand Business

As part of the collaboration, products of the Rossmann brand will be available in approximately 1,500 SPAR, EUROSPAR and INTERSPAR stores in Austria.

An additional 1,500 stores belonging to SPAR Austria in Hungary, Slovenia, Croatia, and northern Italy will introduce Rossmann’s products.

The rollout will commence with Isana’s care range, which caters to various categories, such as skincare, haircare, face and body care, among others.

In Switzerland, Rossmann has collaborated with discount supermarket chain Denner to distribute its products.

Making products available beyond the company’s stores has proven to be a successful concept, and Rossmann plans to expand the initiative.

In March, it concluded a similar deal with the Chinese supermarket chain Freshippo.

ESM