Sustainability developments: dm and Rossmann

German-based drugstore operators dm and Rossmann, along with clothing retailer Globus, launch information campaign on waste separation and waste reduction on behalf of the Recyclate Forum.

On 25th July, German-based drugstore operators dm and Rossmann, along with clothing retailer Globus, launched a new information campaign on recyclable materials and waste reduction, on behalf of the Recyclate Forum.

This will mean that products that contain at least 70% post-consumer recycled material will be called out at the fixture.

The campaign has the capacity to reach half of all households in Germany and aligns with both dm’s and Rossmann’s sustainability commitments.

Retail Analysis