Bonafarm Group expands in Romania

The transaction is expected to close by the end of the year after competition law and regulatory approvals. The expected value of the deal was not disclosed. Friesland Romania S.A. is one of the best-known and most traditional players on the Romanian dairy market, with the Napolact brand being the market leader in several segments. The Bucharest-based company operates two modern production plants in Cluj-Napoca and Târgu Mureș, with more than 400 employees, the company said. The announcement emphasized that the acquisition is an important step in the implementation of Bonafarm Group’s regional growth strategy and opens up new opportunities for the group of companies in the Central and Eastern European dairy market. If the necessary official permits are obtained, Bonafarm plans to develop production capacities, maintain partnerships and contribute to the development of the Romanian dairy industry – Attila Csányi, CEO of Bonafarm Group, outlined the company’s plans in the announcement.

When contacted by MTI, the company stated that the value of the transaction is not public due to business secrets

The Bonafarm Group consists of five agricultural (Bóly Zrt., Dalmand Zrt., Fiorács Kft., Agroprodukt Zrt., Bonafarm-Bábolna Takarmány Kft.) and five food industry (Pick Szeged Zrt., Sole-Mizo Zrt., Hungerit Zrt., MCS Vágóhíd Zrt., Csányi Pincészet Zrt.) companies. Its main food industry brands are PICK, Herz, Valdor, Mizo and Teleki. The group, which employs 8,000 employees, exports its products to about 40 countries around the world. Unconsolidated net sales exceeded HUF 570 billion in 2023 and HUF 580 billion in 2024.

MTI