Rocky IPA-boxes – Video of the day
A rock-themed craft brewery from New York paid tribute to the popular rock music tradition of moving east to “make it big.” The American brewery, SingleCut Beersmiths, released in Japan for the first time and gamified its latest IPA as part of its campaign.
The IPA, named the “Big in Japan IPA,” featured SingleCut packaging that also functioned as a “Name That Tune” game, based on four classic rock songs which were popular in Japan over the past 50 years.
The labels featured QR codes, carefully constructed by visual clues from the lyrics and titles of the four songs. Each QR code individually told the story of each song, and when the code is scanned, the consumer was directed to Spotify, where they could listen to the original.
Related news
Tic-Tac Dispenser – Video of the Day
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Buffet restaurant in the 14th district – Video of the day
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Give and Take (a cocktail at the bar) – Video of the Day
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
The Consumer Protection Authority inspected beach buffets, festivals and ice cream parlors
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Netrisk: average travel insurance premiums increased by 1.5 percent in the summer season
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Launch of the “Hotel of the Year 2025” Award – Celebrating Excellence in Hungarian Tourism
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >