Trident ready to take off

The utmost secrecy surrounded the latest product launch by Cadbury in Hungary, which took place on 11. March. Jose Bonito, regional director of Cadbury, descended from the sky commando style, surrounded by explosions, during the event held in Etyekwood. His mission is to conquer the Hungarian market using Trident Splash and Trident Senses. We have learned at the event that both products had achieved 10-20 per cent market shares within a few weeks of the launch, in several European countries. Petra Kovács, regional trade marketing manager, demonstarted the wide range of in-store tools to be used for supporting Trident sales, while Attila Nagy, sales director assured the sales team of unprecedented support from the HQ.