Store visit at Rewe To Go in Germany

The Rewe To Go facade ensures immediate brand recognition at highway rest stops. Outdoor promotional signage links directly to mobility-driven consumption missions

Still on the outside of the store, Rewe To Go highlights on-trend energy drinks with price incentives

The central ‘fresh food’ island right at the entrance reinforces the fresh food positioning. The store layout and clear zoning allow for quick customer navigation

The heart of the assortment: fresh meals and snacks ready for immediate consumption. Bowl-format salads dominate the offering, reflecting a shift of urban commuter preferences towards healthy convenience

From protein-rich to organic, also the dairy chiller mirrors trending health formats. Private label dominates the selection

The shelf ends of the ambient snack section offers multibuy deals with bold signage and clear shelf structure: Each shelf level serves a pick & mix for one offer.

‘Nerve food for the route?’ Rewe To Go plays with travel-relevant language to drive conversion

Also impulse-driven bakery snacks are priced with multibuy deals to boost volume. Travel-themed messaging ‘Well-fueled for your destination?’ directly targets the on-the-go shopper mindset

Impulse buys are also driven by digital signage above the candy shelf that is positioned strategically next to the checkout counter

Zoning leads shoppers from sweet snacks into chilled beverages. Playful language and visual order support intuitive navigation for short-stay missions

Bundled promotions connect chilled drinks with high-margin food items. Price-labeled combos simplify choice for time-pressed customers

The checkout zone merges grab-and-go logic with a quick-service food counter. Coffee, meal-deals, and sweets are combined to maximize dwell-time monetization

Tobacco products are stored in a non-accessible back wall, consistent with age-restricted item regulations and handed out by staff. Two large digital screens above the counter promote meal deals, capturing shopper attention even while queuing

Positioned directly next to the checkout, the “Heiß Speed” hot corner station targets impulse purchases. The 45-second heating promise lowers the barrier for spontaneous snack purchases – even for those who hadn’t planned to eat

Freshly prepared hot snacks like Rustino sandwiches are displayed behind glass to trigger last-minute appetite decisions. A meal deal prominently promoted above the counter encourages shoppers to upgrade their transaction just before payment

The second checkout is designed more like a barista counter than an impulse till. The broad bakery range allows travelers to quickly pick up fresh, warm items without queuing at the main counter

As a complement to their bakery item or hot snack, shoppers can choose to have a coffee prepared by the barista cashier…

…or grab a quick self-service coffee to go – available with either regular milk or oat drink for added flexibility

Positioned next to the coffee counter, a dedicated freezer features O-Mochi – Germany’s latest trend in premium ice cream

Rewe To Go integrates fresh produce into the impulse zone. Single apples offer a healthy, low-effort snack for mobility-driven consumption