Reviczky returned to Praktiker
After a few years break, the face of Praktiker in Hungary is Reviczky Gábor actor again. The blue and yellow DIY chain want to achieve people friendly marketing communication from 2010.
"From now, I will guarantee the good prices" – Reviczky Gábor returned with this sentence in front of the public, on the front page of this year’s first Praktiker advertising prospectus.
"Many researches showed, that the majority of people still identfy Reviczky Gábor with Praktiker. "The DIY market thoroughly changed over the years, and we need all relationships to the customers, so we decided to continue" – said Salamon Peter, Praktiker’s Marketing Director.
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