Amazon launches retail beauty salon

Amazon is now a beauty salon operator having launched the Amazon Salon in London.

The business strategy, according to an Amazon blog post, is to offer consumers the best technology —such as AR hair consultations, as well as hair products and top stylists in the industry.

The salon, on Brushfield Street, takes up two floors and is more than 1,500 square feet. Initial customers will be limited to Amazon employees, with the salon open to the general public in a few weeks.

Hair clients will be able to try different hair color options via the AR technology as well as tap Fire Tablets for entertainment during styling appointments.

RCE