Startup Island at SIRHA Budapest (March 3–5, 2026) Exhibition

Discover the solutions of the future at Startup Island!

This year, the Startup Island is being organized for the second time by Trade Magazine, Hungary’s leading professional FMCG journal and the official media partner of the SIRHA Budapest 2026 exhibition.

The initiative aims to provide innovative startups with real market potential a free exhibition opportunity in front of a professional audience, supported by strong professional partners. In 2026, a total of ten startups received this highlighted opportunity.

A new smart food for everyday energy replenishment

ALLRYS represents a new form of consumption in the food market, based on a Smart Food concept that does not follow trends, but solves real problems. The Hungarian-developed and manufactured brand focuses on fast, organic and stomach-friendly energy, electrolyte and hydration replenishment. Their products offer a quickly accessible and easy-to-consume alternative in various life situations, made exclusively from natural ingredients, without artificial additives or preservatives. Their formulations fit easily into dairy-free, egg-free, soy-free and gluten-free diets, and are especially useful for those seeking performance and digestibility. The development process combined athlete experience with modern nutritional science.

More information: www.allrys.com

A digital space for conscious decisions

Beeco helps users make their everyday lives more environmentally conscious through an innovative and playful approach. The application supports the first steps toward a sustainable lifestyle with simple, easy-to-use tools.

Those who are unsure where to start can explore nearby responsible businesses on a map-based interface, while using discount coupons at local, green and artisan partners. The Hive Calendar collects eco-friendly events across the country, creating opportunities to discover active communities and build new connections. The ecological footprint calculator provides personalized recommendations to help reduce environmental impact.

More information: www.beeco.hu

A system that makes sustainability an experience

Compocity turns the management of food waste into a community experience using an energy-efficient system within buildings. The CompoBot is a user-friendly fermentation device that processes kitchen waste bypassing the traditional waste stream. The process does not produce conventional compost but creates nutrient-rich, biologically active soil amendment. A playful digital interface complements the physical device, encouraging sustainable habits through points and continuous feedback. Users become active participants in a visible, trackable circular system rather than just disposing of waste.

More information: www.compocity.help

High-fruit flavor experiences

Dunszt creates premium jams and syrups by pairing unique flavors with modern reinterpretations of tradition. The team works with high fruit content, using time-tested methods, without preservatives, fresh aromas, and carefully selected ingredients. The absence of artificial ingredients, the modern application of traditional techniques, and innovative flavor combinations give their products a unique character. Every jar reflects the freshness of carefully selected fruits. From classic strawberry jam to exotic fruit syrups, the goal is to make every bite and sip memorable and enjoyable.

More information: www.dunsztgyumolcs.com

Wild-inspired, contemporary flavors

Myconest approaches the culinary use of forest mushrooms in a novel way, combining a nature-focused mindset with professional expertise. Their family business draws on biological, horticultural, and culinary experience. They create dishes that bring the forest atmosphere into the kitchen while being versatile and simple to use. Unconventional flavors and textures reimagine the potential of mushrooms. Their pre-prepared bases allow quick cooking while maintaining bold character through the combination of mushrooms, herbs, and carefully balanced special ingredients.

More information: www.facebook.com/MycoNest

The new generation of online presence

NeerY’s digital solution helps restaurants attract more dine-in guests through personalized online presence. On average, about 1000 people visit a restaurant’s online interfaces per month, but only 3–7% make reservations. Using NeerY, this rate rises to 20%, more than three times the industry average. Higher booking rates mean more guests and revenue. Even a 5% conversion increase at a medium-sized restaurant can add around HUF 500,000 monthly. NeerY operates through an interactive, easily integrated widget that reaches visitors from search engines or social media.

More information: www.neery.net

A solution that speeds up service

Orderly’s cloud-based system streamlines daily operations for restaurants, bars, cafés, and pop-ups. Their SaaS solution works on web browsers, so it’s accessible from nearly any device. Orders quickly and accurately reach the kitchen, counter, or bar, via printer or display. Teams collaborate with role-based permissions. The system supports table management, deliveries (own or via Foodora/Wolt), reporting, inventory and stock tracking, while QR-based ordering and payment reduce waiting times.

More information: www.orderly.hu

The new digital solution for hospitality

QRiosum is a POS software representing digital transformation in hospitality, connecting traditional sales with modern online experiences. It covers the full daily operation, from order entry to payment. The interactive QR menu is instantly accessible on guests’ smartphones, allowing self-service and reducing staff workload. The platform improves table turnover and revenue. Its cloud-based technology and simplicity allow quick implementation in any establishment, compatible with existing devices and cash registers.

More information: www.qriosum.com

Specialty quality in a new capsule format

Samurai Shoelace makes specialty coffee available in capsule form. The team opened its first specialty café in Budapest in 2016, quickly becoming a key point for the Hungarian coffee community. In 2017, they won Hungarian barista and filter championships. They focus on learning, tasting, and experimenting daily to extract the best flavors. During the pandemic, the idea of delivering the café experience to guests emerged, leading to the capsule product line, fully produced in their Budapest facility from green bean selection to packaging.

More information: www.samuraishoelace.com

The green logistics of the future

TOURMIX Delivery offers fast, flexible, and eco-friendly parcel delivery alternatives. Their system connects shipments with people already on the move, reducing unnecessary deliveries. Their goal is to make urban and national delivery more efficient and sustainable. In Budapest, parcels are delivered green from sender to recipient, using long-standing partners to ensure flexible service. Recipients can choose delivery time. The service is fast, simple, transparent, while community couriers earn money and contribute to a cleaner environment.

More information: www.tourmix.delivery

Startup Island awaits visitors at the HUNGEXPO Budapest Congress and Exhibition Center, in Hall A of SIRHA Budapest 2026, from March 3–5, daily 10:00–18:00.

At Stand 201C, visitors can meet the featured startups in person and view the winning innovations of the SIRHA Budapest 2026 Innovation Product Competition.

Professional visitors can claim the FREE, single-use entry provided by Trade Magazine for SIRHA Budapest 2026 via the following link:https://hungexpo.hu/events/sirha-budapest/trademagazin/